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CellCast Emergency Alerts
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Impact on Networks
- Cell Broadcast is not affected by, or does not cause congestion, by not using traffic channels
- Cell Broadcast does not affect GPRS dynamic channels.
- Less signaling load than one phone call or SMS (no paging load).
- Is not immune to failure of cellular infrastructure, switches, transmitters.
Impact on Cell Phones
- To enable the feature, the user can switch it on from the ‘area information’ menu on his phone.
- Or, it can be enabled by over-the-air-activation-teleservice.
- Or, the consumer can visit a local mobile phone store, thereby stimulating more handset sales.
Impact on regulation
- Urgent need for harmonized channel coding scheme to make it practical for travelers and tourists.
- Improvements to standards needed to make sure phones give priority to emergency messages.
Can have channel codes for “private” uses such as:
- Police channel for calling out specialists or off duty officers
- Hospital channel for calling in off-duty doctors or specialists
- Press association channel for informing media of the location of media village or risks not noticeable from reporters’ locations.
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