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CellCast Emergency Alerts
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CellCast Technologies – It’s About Time
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The global authority on location-based communications solutions
Communicate instantly to many… or millions with Cell Broadcast For Cell Broadcast Emergency Alerts, Cell Broadcast Notifications, Cell Broadcast Public Warnings CellCast
Technologies offers a revolutionary cell phone notification solution
that instantly delivers text messages to large numbers of people
specific to a geographical area. This system uses a feature called cell
broadcasting, which is already built into most cell phones.
Within seconds, cell broadcast delivers large-scale public
notifications and warnings to cell phones. A myriad of commercial
applications creates revenue-producing opportunities for carriers,
content developers and distributors, local agencies, institutions, and
businesses to deliver notices to users in a particular region.
Cell Broadcast Emergency Alerts
Warnings
of natural disasters, terrorist attacks, chemical explosions, and other
life-threatening events can be broadcast to cell phones by authorized government agencies, industrial incident managers, and other authorized reporting entities. Cell broadcast updates
the FCC’s outdated Emergency Alert System, which is under a
presidential executive order (6/26/06) to be updated with the most
current technology available. Cell broadcast is operating successfully
in Holland and South Korea; the Einstein Wireless cellular network in
Wisconsin is implementing it; it is currently being researched by the
United Nations and the New York City Mayor’s office. Department of
Homeland Security and FEMA officials are working closely with CellCast
Technologies on US cell broadcast public warning deployments to fulfill
the presidential executive order.
Reach Many or Millions Because
CellCast’s cell broadcast alert system is truly geographically based,
only the people in the designated area receive the alert. Unlike a
voice or conventional SMS text message, everyone carrying a cellular
phone (with the cell broadcast feature enabled) in the desired
communication region receives the alert at once without queuing delays.
The cellular network uses just one “broadcast control channel” instead
of an individual “voice channel” or "signaling channel" per
subscriber. In this way, millions of subscribers may be reached
simultaneously without overloading the network, as has happened in
recent emergency situations relying on conventional SMS text message
technology.
Cell broadcasting is an existing, but primarily
unused, capability of GSM and CDMA digital phone networks. It is
different from SMS in that the broadcast relays the message
indiscriminately to every phone in a cell tower's receiving area,
without having to identify and locate individual phone numbers. This
means that no database of subscriber numbers is necessary and that a
user will receive a message relevant to the area which they are located
rather than where they are registered.
Trust It CellCast
Technologies complies with the internationally required trust
protocols, standards, regulations and governance developed by Civil Emergency Alert Services Association International,
a public safety initiative based in Geneva with authorized chapters
worldwide. CEASa sets stringent criteria for authentication of the
message, authorization of the sender, and selection of receivers of
emergency messages. CellCast is a member of CEASa.
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